Transcendentalism in Nike!


Nike and the “Just Do It” campaign

(Dan Wieden)

Obviously this is a Transcendental campaign! Celebrities Rory McIlroy and Tiger Woods use this campaign in this British commercial for Nike. (see video) Emerson had the same idea as Nike when he said, “What I must do, is all that concerns me, not what the people think.” The campaign is just screaming Emerson’s idea to just do what you do and to live your life without hesitation. Trust yourself and live for yourself, and never for someone else! You only have one chance to live life fully, so just do everything you want to do.



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